The customer is not only always right, they are also essential to having a thriving business.
Having a successful business is not only about pricing and products—if you have great customer service, you will get repeat customers. Yet, it can be tricky to prioritize customers in an online marketplace.
Luckily, there is a way to boost sales and help your customers get the treatment that they want: artificial intelligence (AI). Online AI is an amazing tool, with more companies than ever before are using AI to help maintain top-notch customer care (AI in the workplace has increased by over 200% in the last three years).
Read on to learn how investing in AI can help you to keep customers.
Chatbots
This is a big area in online customer service right now. Chatbots are easy to use and accessible with every computer. From a Mac to Lenovo SSD laptops, chatbots are important in online customer service. The idea is that they can help with answering common queries or offering help without spending extra money on hiring staff.
Similar to a search engine, they use algorithms to predict the most suitable outcome to customer queries. In other words, they can answer customer questions based on the words that are being used.
To get the most out of chatbots, they are best placed in high-traffic areas of your site, such as on the landing page.
Lead Generation
You want people to buy from your site, and AI can help this to happen with lead generation.
How? With pre-planned questions aimed to lure in customers based on their search history. Suppose someone is searching for garden lighting. An AI algorithm will detect this and may then send an email to them if your company can offer this product. Hence, turning that initial search into a sale. It is simple, effective, and great for helping customers find what they want.
Behavioral Patterns
Forget psychologists! AI is becoming adept at detecting patterns in human behavior, and can turn these insights into a personalized sales experience online.
Like the previous point, AI can detect internet search histories. It can also detect where someone is located on the planet, along with their purchasing behaviors and even website interactions. By investing in AI, you can reach customers wherever they are and offer them what they want—without having to lift a finger.
Custom Content
Does your company have a subscription sign-up list online? If so, you may be dreading the hours required to send out personalized sales information.
Once again, AI can help!
Rather than composing weekly newsletters, AI can send personalized content via email to your past customers or internet subscribers. This is done by analyzing their interactions with your site’s blog in order to determine what products they search for and whether they responded to certain branded products more than others.
Prevent Customer Disputes
AI does not need breaks—it can work 24 hours a day. So, in an online environment, it is superior to a standard workforce.
This is not to say that it is inherently better, but it will not suffer from fatigue and is less likely to get into an argument with customers which you will then need to resolve.
