Choosing the right fonts for your brand is just as important as selecting the most appropriate color for your company. They create harmony and set the overall tone of your brand.
In this article, we’ll go over what works best for selecting brand fonts.
Choose one, but no more than two fonts. Using more than two fonts can make the design process more difficult and the content more difficult to read.
Are you going for a refined appearance to attract upscale clients? A serif font may be preferable. Do you, on the other hand, want to come across as friendly and casual? Sans-serif fonts are preferable in this case.
It is important that the fonts you choose are easy to read. If people are unable to read them, you will have wasted your time. Think about using a font that is legible even on devices with a limited viewing area . Certain fonts are easily readable on displays with larger screens but can be difficult to decipher on displays with smaller displays like mobiles. Use one font with a serif and one font without a serif to create contrast.
There are a lot of different things to think about when choosing the right typeface for your brand or design project.
Consider the following basic steps to choose a font for your brand:
- To begin, select a few fonts. Choose three different fonts for your brand and compare how your brand text looks in each. Examine them both separately and in comparison.
- Know what your brand stands for. Before you choose a font, you should know what your company’s tone is and how it fits with the personality of your brand. For example, if you want to show that you are “modern” and “innovative,” you might choose a sans-serif font.
- Think about the order of the fonts. A typographic visual hierarchy is how letterforms are put together and where they can catch the eye of the viewer the best. Set up your font pairings, such as which font should be the display font and which should be used for the body text. Switch up your styles to see which one has the best way of putting things together.
Avoid certain brand fonts
A very important rule when choosing the right font for your brand is to use legible and clear fonts. They will not tyre the eyes after prolonged reading. Choose fonts that appear timeless and classic. Choose fonts that are not closely related to another brand.
Where can you find the best fonts for your business?
There are hundreds of websites that sell typefaces online, but the following one is our go-to recommendation for quickly and easily finding quality ones that will work best for your brand!
Finding the right font for your brand is not an easy task. But we are pleased to present a list that will make your work easier and reduce the time spent on your research. Also, you will be able to enjoy it with no cost through the ultimate list of free fonts at Creative Fabrica.
