The use of automation tools is on the rise and logically so. These social media tools help make your job easier by carrying out various tasks on your behalf.
AI-driven bots that interact with customers to find what they’re looking for are increasingly delivering the goods for businesses and consumers alike.
Thanks to their ability to respond instantly and around the clock, they can offer a competitive advantage, while simultaneously helping to lower staffing costs. Their interactivity means they can provide valuable information to potential or existing customers on demand, 24/7. By finding out what customers are looking for, businesses can adjust their more valuable support resources to prioritize more lucrative or complicated tasks.
Chatbots are reliable virtual assistants
One of the best things about employing chatbots in your marketing efforts is that they play the role of a virtual assistant. They work like a salesman at a showroom to your website or social media profile. You can use Chatbots to welcome your audience on the platform and help guide them through. Just as a salesman listens to the queries of his customers, use Chatbots to help your brand respond to the queries of your audience immediately.
Last year, Japanese tech giant LINE Corporation moved into the chatbot space by launching free LINE BOT API trial accounts that allow anyone to develop chatbots for them. LINE’s chat platform competes with the likes of Whassap and WeChat and it boasts a healthy market share in Asia.
A lot of time, money and effort can go waste in responding to each and every message. If you employ chatbots to automatically respond to messages and lead conversations, you can save up on a lot of time. A cost-effective way to deal with customer support and service is to hire a small team of customer service professionals along with an effective chatbot tool.
Chatbot technology is fast taking over the customer service and engagement landscape in social media and digital media. It is a good decision to use chatbots for your business.
