With 84% of young adults actively using social media, it’s unsurprising that businesses are encouraged to participate in various social media platforms. But, running a social media channel is a challenging task as followers demand interaction, not passivity.

Depending on the demographic, you might want to devise a different engagement strategy, but overall Instagram, Facebook, and TikTok should be your marketing playground. Businesses blossom when the engagement is effective as that increases the chances of retention and referrals.

For that reason, every business should strive to create an account for the consumers where they can actively state their reviews, provide the business with feedback regarding their product and even troubleshoot problems.

Take a look at our 5 strategies and maximize your consumer engagement effectiveness.

Engage your audience

Engaging your audience on a daily basis can determine your success on social media. Proper engagement can make or break your social media presence. Facebook and Instagram users love to engage with brands in the comments sections and a  quick reply can lead to a properly established relationship with the consumer.

Of course, depending on the social media channel, you can engage with your audiences through a variety of content. Facebook offers cool story quizzes and pop-up questions while Instagram is the platform where your cool photos should be posted. Pulling back the curtain with a short video on TikTok can provide the audience with transparency and make them feel like a part of your brand.

However, before you get there, you need to attract real followers. This is not an easy task, so you might want to consider hiring professionals to help you with your efforts. For example, if you’re trying to get TikTok followers, you should look into hiring a social media agency specialized in organic TikTok growth.

Use hashtags and follow their trail

Hashtags tend to bring 29% more interaction than a post that doesn’t utilize them. Use hashtags to form a bond with your consumers by adding relevance to their searches. Of course, you can use a generator to create hashtags by using keywords or you can create your own unique brand hashtag.

A quick search of your brand’s hashtag can provide you with results and context of where your hashtags are being used. This will allow you to see the reputation surrounding your hashtag and will also enable you to quickly engage your customers. If someone uses your brand’s hashtag in a positive manner you can engage with the customer or even share it on your other social media profiles. If it’s negative then you can address the complaint in a timely manner.

Let the audience promote your brand

Your most loyal customers can become your brand’s affiliates by sending them PR packages so that they can review your product. Showing trust to your consumer and enabling them to freely provide reviews and feedback about your product will increase word of mouth and your brand will garner more trust among consumers.

Personalize your products and services

We all know that purchases are made not just from a rational aspect but also from a sentimental aspect. An emotional bond cannot be created if the services and products you offer don’t provide any value to the consumer. When you are constantly in touch with your followers, you can create personalized content just for them and even send cards, gifts, special offers, and email updates.

You can also utilize your website to make the most of engagement. Add customer testimonials, or even go a step further and create a live chat where you can engage customers in real-time.

Make use of social media as a tool for providing customer service

Having great customer service with quick engagement and replies is key to building a reputable brand. Instead of using your website or emails to send time-consuming messages back and forth, make use of social media direct message options and communicate with your consumers should a problem arise.

Final thoughts

To sum up, engagement is what drives consumers to remain faithful to your brand. The strategies we provided you with will definitely set you on the right track to creating a successful social media presence and engagement. Carefully monitor feedback and see whether your brand’s reputation is in good shape.

Ultimately, avoid being passive on social media and engage in two-way communication. Personalizing the products and services also adds to the overall experience with your product and boosts engagement.