5 Unexpected Benefits of Utilizing Instagram for Business

With more than one billion monthly active users, Instagram has caught the attention of business owners and companies of all sizes. From gathering insights to selling products, Instagram provides business owners with the features they need to promote their brands on the platform.

If you still don’t have an Instagram profile, it’s not too late to join. With the right marketing strategy and by making use of some free Instagram tools, you can grow your account, promote your products and services, boost your brand, and increase sales. And these are not all the upsides of using Instagram for business. Here are 5 unexpected ones to consider:

1. Fuel Your Other Marketing Channels

Did you know that the posts you create on Instagram can easily be shared across all of your social media channels? All you need to do is enable social sharing on Twitter and Facebook within your Instagram Settings. By doing this, your content will be shared automatically every time you post on Instagram.

In addition, the content you create on Instagram can be used in your email marketing campaigns. Research has shown that using Instagram-style photography in emails increases click-through rates by 8% and conversion rates by 25%.

2. Connect With Your Customers

Did you know that Instagram has one of the most engaged and active user bases? As of January 2022, the average Instagram business profile follower engagement with posts on a page was 1.94%. In fact, research has shown that IG generates 120 times more engagement than Twitter. On average, carousels are the most engaging type of Instagram post with 1.01%.

This makes Instagram the ideal platform to connect with your customers, hear what they have to say about your brand and products, and build strong relationships through conversations.

Some of the most effective ways to boost your Instagram engagement levels include sharing high-quality photos and videos, posting carousels (of course), writing great captions, creating custom stickers and filters, responding to questions and comments, etc.

3. Reach New Audiences

One of the ways people discover new content on the platform is through hashtags. Like other social sites, when you include a hashtag in an Instagram post, you can view all of the posts that have the same hashtag. You can also use hashtags to proactively find potential customers and start interacting with them.

Hosting giveaways, asking questions, and curating user-generated content are also effective ways to expand your reach on the platform. Another trick is to go live. When you use live video, you’ll appear at the front of the Stories feed. The “LIVE” logo also makes your profile photo more prominent in the IG app.

4. Better Audience Insight

Getting to know your audience better is a crucial factor in promoting and growing your business. Instagram Audience Insights helps you to better understand who is engaging with your post. It also provides key demographic information including top countries, top cities, top gender, and age ranges, as well as a breakdown by followers and non-followers.

This information will help you create an accurate profile of your consumer and, as a result, you’ll be able to improve your Instagram marketing strategy and grow the number of qualified leads in the long run.

5. Low-Cost Lead Generation

Speaking of lead generation, did you know you can save up to 80% of your cost related to lead generation with social media advertising? This is because it only costs a fraction of the cost per lead compared to traditional marketing methods such as newspaper, radio, and TV commercials.

Besides the most obvious way to get more leads on Instagram – using lead ads, you can also add action buttons to your Instagram profile. If you like, your profile can include a link to your phone, email, and physical address so that people can get in touch with you. Another place where the platform allows you to embed links is IG Stories. If you have over 10k followers, this is a feature you should use to your advantage. Finally, be sure that your brand content is targeted to the right people who are interested in your business, products or services.

Final Thoughts

Social media platforms like Instagram can be a real business booster, which is exactly why most brands use them to reach new audiences and grow the number of customers. The basic benefits of using Instagram for business are obvious but the platform goes beyond to give you many other privileges. In this post, we discussed five unexpected benefits of utilizing Instagram for business.

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