What Are the Different Types of Content Marketing That Are Used Today?

Around 70% of US companies invest in content marketing, and it’s easy to see why. Consumers are consuming more and more online content every day. These innovative marketing techniques put your business in front of those eyeballs.

You likely use at least one content marketing strategy, even if you don’t realize it. But did you know there are many types of content marketing? You could expand your brand’s reach and growth by covering more bases.

Not sure what those types are? This is a complete guide to all the best content marketing strategies. Then, your business can use them to meet its full potential!

Blog Posts

Experts in the marketing industry would agree that blog posts are the foundation of content marketing. If you write informative and entertaining guides on your website, you’ll be able to attract relevant customers. And you’ll build trust with the customers you already have.

You can optimize your blog posts using techniques like SEO and keyword research. Why is keyword research important? Well, it helps boost your blog posts’ ranking on search engines so more people will find and read the posts.

Videos

Video is one of the fastest-growing content marketing trends of the last 5 years and it shows no signs of slowing down. The rise of the social media platform TikTok cements video’s popularity.

You can display video content marketing on your website, social media platforms, and YouTube. This type of content marketing takes the longest to produce but can yield the best results and highest conversions.

eBooks

eBooks might sound like an obscure or niche form of content marketing, but they’re essential to your strategy. You can create an eBook for a topic related to your business that offers more in-depth insights or expertise than a blog post does. This will encourage customers to exchange something in return for this downloadable eBook.

For example, some businesses ask users to sign up for their newsletter in exchange for the eBook. Creating eBooks also helps your business look more professional and trustworthy.

Podcasts

If blog posts are one of the best visual types of content marketing, then podcasts are the best audio type. The average American listens to around 17 hours of audio content every week. If you don’t have audio content for your business, you can’t hold your own against competitors that do.

You could interview guests who are relevant to your business on your podcast. Or you could tackle common issues that your customers have, which your business can help with.

Use All Types of Content Marketing to Boost Your Business

You should now realize exactly how many types of content marketing there are, and how many opportunities to expand your audience you’re missing out on! But even if you add only 1 or 2 more strategies to your marketing plan, you’ll still reach more potential customers and achieve more success.

When you’re a small business owner, you need to keep learning new skills to stay ahead. Browse our educational articles to expand your skillset!