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Why content will forever be king

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The “Content Is King” written in the marketing word cloud in a shape of a crown.

With all the current shapes and forms, content is truly the rightful king of the web, today. Many will agree that the most obvious purpose of the internet is to share information. The same way television and newspapers were leaders at, once. With this in mind, the majority of brands are working hard to produce quality content (information) so they can get closer to their audience. Now, we have a variety of articles, posts, podcasts, even ads – with the goal to attract viewers, readers, customers, you name it.

While some might say that the internet, in general, is filled with content of all types, there is no sign its reign as king will be over anytime. If ever at all. With the absolute chief authority over the web and interaction, the content will forever be king. The only difference is that we might witness the transformations as it’s transitioning from the written to more visual forms – when it’s suitable, and required.

Some of the reasons why content will forever be king

Without content, there is really not much left to attract, engage, and inspire different audiences. You may argue that there are websites that provide specific functionality or problem-solving solutions. But, they too, in essence, provide content, just of a very specific type. It’s a means and tool to make a website, brand, business, or person stand above the sea of others. All of this, in essence, is making content a core component of a plethora of modern digital marketing strategies. Where the primary goal is to mass and improve the communication with visitors, readers, and potential customers.

To better understand the situation, here are some of the major reasons why content will forever be king:

  1. Content is the foundation of search engine optimization
  2. Content is a subtle way to sell products and services
  3. The connection between the content and links
  4. The right way to become the authority
  5. Social media rely on the content
  1. Content is the foundation of search engine optimization

When you look at search engines’ results, the top results are always taken by websites with high-quality content. Of course, optimization plays a great deal here. Especially backlinks, which are essential for improving online rankings. But, as experts from linkdepartment.com say, without content, there would be nothing to optimize in long term.

And that’s just one side of the coin. The other one tells us that without quality content websites would have nothing to attract their visitors and readers with. No matter the form of the content (blog posts, videos, social media posts, etc.) it’s there to attract and engage the “consumers”. The best part is that once search engines recognize the content as something people like, it will eventually lead to better rankings. A sort of a magical circle – hard to create, but very much worth all the effort.

Online marketing optimization branches with the content as one of them.
There would be no website optimization without the content.
  1. Content is a subtle way to sell products and services

For business websites, content is there as a key element that will improve the selling of products and services. It’s a sort of an advertisement, made to present the information in a subtle and useful way. While, in the meantime, people find out more about your offers. If done the right way, it will attract and engage potential customers without being overly pushy and annoying. They will click on your links, look for more information, and generally engage with a website in the desired way. As a result, some of them will become customers. If done the wrong way, it will just resonate without an answer. In other words, it will not do much to improve either sales or much-needed online visibility.

  1. The connection between the content and links

There is a close connection between the content and links. They don’t exist without each other. At least, not in an effective way. One way it works is to use links to cross-connect different pages within your website. It’s helping with hierarchy, structure, and better serving of information to visitors. On the other side, high-quality content can easily attract natural links from other websites. Or, can be created in a form of guest posts, that will link back to your main content.

However, content is more than just a placeholder for your links. Without content, external links will lead visitors to pages without not much value. For this and other reasons, it’s necessary to ensure the highest standards of quality to grow your audience and drive conversions. That’s why there is an entire branch known as content marketing. Its main goal is to focus on creating and distributing relevant and valuable content that will engage the visitors.

Pieces of a puzzle on a table.
Links are connecting the content of a website, transforming its pages into a meaningful whole.
  1. The right way to become the authority

One of the major effects that boost the importance of content is authority. When you consistently provide informative material for your audience to read, they are placing more trust in you. Over time, as trust grows, they will begin to view yours as an authority in the field. And, every time your audience needs information, advice, service, or product, they will turn to those they trust. Not only this can be a good way to retain your customers, but it can easily help you attract new ones. Even better, others from the same industry may turn to you for collaboration, guest posting, interviews, and more. Finally, becoming an authority in your industry will certainly help you separate yourself from competitors.

  1. Social media rely on the content

Everyone is noticing the exponential rise of social media platforms and their impact and importance. What once started as something for entertainment is now among the major means of communication and promotion. And, all of those social media networks are, in one way or another, affecting our everyday lives seriously. People gather to talk about various topics, exchange ideas, or criticize or praise companies, services, or products. Companies are using them to promote themselves, get in touch with customers, and attract new ones. But, none of these channels would be successful if the content wasn’t in the center of attention.

Not only do social media platforms rely on content, but they are also the “content self-generating mechanisms”. For example, when we look at all the comments, they are the content as well. This means, a smart and successful company will create not only quality content but will also cause and initiate the content creation in others.

Using a smartphone and social media to connect with others and read the information on the street.
Many can’t imagine the days without social media as a source of information.

Conclusion

The fact that content is not the lure, but the foundation is among the main reasons why content will forever be king. Large companies may spend thousands on marketing and advertising campaigns, but the content is always there at the core. And with a core such as this, everyone can create something of value. As a result, it’s opening equal opportunities for everyone, allowing even smaller fishes in the sea to compete with others.

PC Gaming Hardware Outlook in 2022

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PC Gaming Hardware Outlook in 2022

Stay-at-home orders due to the COVID-19 pandemic have resulted in the rise in the popularity of gaming PCs. In fact, the market is expected to grow by 25% from 2020 to 2024. Mid-range and low-range gaming PCs make up 53% of gaming PC profits, and they have actually grown by 60% over the last few years. However, high-end gaming computers are catching up, accounting for 47% of gaming PC profits, which is around £14 billion. This means that the number of gamers who are willing to shell out money for a gaming PC is increasing. Let’s consider the best choice for PC gaming hardware in 2022

It’s currently a spirited time for the PC gaming market, from the creation of new PCs to a shortage of components. So if you want to know what 2022 will bring, below are a few things you can expect:

Handheld PC gaming

Handheld gaming isn’t a new concept, but it’s an aspect of PC gaming where you can expect a lot of innovations — and the latest of these is Valve’s Steam Deck. Looking at it, it may not immediately strike you as a good handheld gaming device as it’s longer than a standard Nintendo Switch. However, the size makes sense since it allows it to hold the power it needs to run, and it also spreads the heat to be dissipated effectively. Most of all, it’s made to house a complex controller setup, from dual capacitive sticks to programmable paddles, that allows for complete compatibility with the PC library.

But perhaps the most interesting aspects of the Steam Deck are the semi-custom AMD processor and the background operating system. Valve describes the processor as next-generation. It’s similar to the Xbox Series S but with reduced dimensions. Meanwhile, its primary operating system is Linux, but it comes with an upgraded version of Proton. This allows you to re-interpret any Windows code to make it run on Linux.

Mini PCs

If you’re a hardcore gamer, you might prefer a powerful rig to a gaming laptop. After all, you get to run any game in high quality and play for hours on end without worrying about plugging your computer in to charge. Unfortunately, gaming PCs take up a lot of space and generate a lot of heat, with whirring fans competing with a graphically-intensive game like The Outer Worlds.

If you know this all too well, then you’ll be happy to know that you can get a mini PC and still get an amazing gaming experience. These PCs have mini motherboards with high-speed designs and precise routing, which reduces any potential losses and distortions as the signals travel between components. This lets them work just as well as their normal-sized counterparts. Mini PCs have all the power of a regular-sized PC despite being just as big as an Xbox. The Corsair One i160/164 is one of the most powerful models, with components that allow for 4K gaming even for the most demanding games.

Chip shortage

You’ve likely heard of the PS5 shortage in 2020 — part of that is due to the shortage of GPUs. Intel CEO Pat Gelsinger predicts that the global chip shortage will last until 2023, although AMD CEO Dr. Lisa Su says that the situation will get better by 2022. Nevertheless, while there is a shortage of chips for both CPUs and GPUs, the low supply is especially affecting GPUs. This is because GPUs have become the target of scalpers and crypto miners.

The pandemic has also seen a rise of cryptocurrency miners, and mining requires a powerful computer as well, hence their need for good graphics cards. Meanwhile, scalpers have taken advantage of the number of people looking for these components, using bots to get large quantities of GPUs and sold them at inflated prices. Companies are trying to bring GPUs back to the gamers using various ways. Nvidia, for instance, has increased the price of their GeForce RTX 40 series cards to discourage crypto miners from using them.

Budget GPUs

So, considered what’s trending for PC gaming hardware in 2022, we can say the shortage of chips has made PC gaming harder to get into. And if you’re among those who are waiting for GPUs to become available at lower prices, you might not have long to wait. Nvidia, AMD, and Intel are reportedly launching budget-friendly GPUs in 2022. Nvidia is expected to release RTX 3050 and RTX 3050 Ti GPUs. Meanwhile, there’s news of AMD’s Radeon RX 6500 XT and RX 6400 appearing. Finally, Intel will be releasing its Arc lineup of GPUs. These companies are perhaps three of the most well-known GPU manufacturers, and their efforts can offset the high prices of GPUs that are currently on the market.

How the technology may be used for purposes other than cryptocurrency

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Embracing the blockchain: How the technology may be used for purposes other than cryptocurrency
geralt / Pixabay

How the technology may be used for purposes other than cryptocurrency? Blockchain technology is ushering in a more equitable future, one in which producers and purchasers may directly exchange products and services without the use of banks or other centralized organizations. Although it is associated with bitcoin, it is being used in a variety of ways for the benefit of its users.

The same may be said for cryptocurrencies. Despite Bitcoin’s initial boom, following analysis has treated the assets – and the technology that underpins them, Blockchain – with significantly less excitement. Despite the currency’s price drop, the technology that underpins it still has enormous potential.

Seeing blockchain as more than just a cryptocurrency

The term “blockchain” is currently rarely used in the media. Instead, most of the attention is focused on the rapid rise and collapse of Bitcoin and other digital currencies. While there are more encouraging indications on the horizon – such as increasing institutional investment and more stringent regulations

Despite this, the blockchain’s Distributed Ledger Technology (DLT) is truly revolutionary. From increasing employee activity control to smart contracts, the ability to evaluate transaction history and the improved transparency it provides has the potential to help many sectors function significantly more effectively.

The time it takes to integrate into earlier legacy systems, however, is a big roadblock to its progress. While the increased openness of blockchain presents a significant benefit to many firms, it also reveals a significant challenge: many businesses lack the necessary infrastructure to effectively implement DLT technology. As a result, a corporation may only fully utilize blockchain after a massive revamp of its existing systems.

While reducing complexity and increasing efficiency, blockchain decreases the risks of mistake and fraud. This is accomplished through the use of a shared electronic ledger, or record. Before a new transaction is recorded, it must be agreed upon by  all users, in accordance with agreed-upon rules – and once entered, it cannot be changed.

Where has blockchain been successful?

While bitcoin is now in a bear market, there is an increasing list of real-world applications for the technology in areas other than digital assets. Kodak announced their entry into the blockchain realm, proposing to utilize the technology to handle picture copyright.

Outside of bitcoin and financial services, IBM is another example of how blockchain is being used. Maersk, a shipping and transportation conglomerate, announced plans for a new blockchain platform with IBM in order to create more efficient and safe ways to conduct global trade.

Blockchain is fundamentally founded on the use of elliptical curve cryptography, which is a type of mathematics. Every time anything of value occurs on a blockchain that conforms with the rules, a new, unique, unchanging value – known as a hash – is produced.

Blockchain usage on a larger scale is still a long way off. However, as organizations try to replace outdated systems with more efficient and secure platforms, blockchain is expected to become the foundation for numerous activities across a variety of industries.

Blockchain is being used in an increasing number of fields. It may be used to any sector with a demonstrated requirement for safe transactions.

Consider These Factors When Planning Your IoT Project

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Consider These Factors When Planning Your IoT Project
geralt / Pixabay

What the factors to consider when we want to plan an IoT project? Smart technology has existed for over two decades. It has been extensively embraced and widely used across a wide range of sectors and business contexts throughout the years, earning a significant position in the collective awareness of societies, corporations, and individuals.

The Internet of Things is here to stay, and it’s only going to get bigger in the commercial sector. However, due to the breadth and complexity of the market, business owners and managers are sometimes overwhelmed when deciding how to implement IoT goods into their organizations. Here are a few pointers to think about:

Keep an eye on the final customer’s expectations.
Finding the correct balance between what you can deliver and what your clients or stakeholders anticipate from your solution is the next step toward making your IoT project a success. As a result, it’s critical to identify their needs and maintain track of them throughout the project. Otherwise, the misalignment between the product vision and real expectations and outcomes (which were previously perfectly aligned) might be a severe difficulty for all stakeholders involved to overcome.

New IoT gadgets are continually being released, and clever sales pitches might convince you to buy them. Make sure you’re skeptical of new items, and wait for reviews to see if they deliver on their promises. You should also consider how particular goods may be linked into your IT infrastructure, since devices that use proprietary communication protocols may make data difficult to access.

Concentrate on the Software

While IoT hardware is great, it’s the software that collects and analyzes data and allows you to connect with smart devices that is most intriguing. Make sure you’re utilizing the proper software for your needs before purchasing hardware. It’s easier to integrate new devices into your IT infrastructure if you have adaptable software.

Taking Care of Your Structure

While the Internet of Things (IoT) has the potential to transform many aspects of business, it is more advanced in some areas. Types of IoT have been developed specifically for building management thanks to smart sensors and other technologies, and these tools may save a substantial amount of money and streamline your company procedures. These technologies can often pay for themselves over time.

Furthermore, understanding the need of building a long-term plan helps protect you against passing trends and fleeting innovation fads that will undoubtedly occur along the road. For a project involving hundreds of thousands of Internet-connected devices, inconsistency and instability are not ideal. While some flexibility may be required in certain areas, assuming that your smart things will grow from the start is the safer option – it’s simply better to be able to adapt the solutions you’ve chosen to your needs than to limit your project’s possibilities due to existing infrastructure constraints.

Because the Internet of Things is such a diverse and diverse ecosystem, IoT project success stories come in a variety of hues and flavors. At the end of the day, you must choose the finest answer from among the many options accessible.

5 Helpful Crypto Trading Tips for Beginners

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5 Helpful Crypto Trading Tips for Beginners
BenjaminNelan / Pixabay

Thinking of purchasing and trading cryptocurrencies?  If you take into account the crypto trading tips in this article you will be successful in your investments.

If you are thinking of spending on cryptocurrency, you need to learn a lot about the systems and procedures. Crypto trading is not the same as trading in RBI-controlled debentures and shares. It’s more on exchanging your cryptocurrencies for other assets.

So, where should you start with cryptocurrency trading? Below are a few crypto trading tips you must take into account to ensure you don’t make a mistake:

  1. Be Ready For Volatility

It’s not a mystery that cryptocurrency trading is still unstable. Even expert crypto traders still have no success with mastering the trends of these virtual coins. So, you must be quick with your choices and consider which will be suitable for your current assets.

  1. Research Well-known News Sources

There will always be many differing views on cryptocurrencies, also with those who own them. Some may assume that crypto is only a fad, and people involved will only find failure.

If you believe in the benefits of cryptocurrency, then stick to sources you trust and avoid non-believers. However, stick by the facts if you desire to be a successful coin owner or investor.

  1. Experiment With Another Altcoins

Be mindful of putting all your cryptocurrencies in one wallet, as you might wind up losing than earning. So, do your analysis and see which best cryptocurrency is growing well and know where you can profit the most. Where you’ll apply your cryptocurrency will be at your discretion, so be wise in choosing.

  1. Be Careful

As crypto has higher security ratings than regular money, it’s best to be wary. So, when you want to buy cryptocurrency and place them into your mobile wallet, you must first observe the risks and flaws. Then, try to consider various methods of managing the assets that will be more beneficial for you.

If you want to trade safely, easier, and cheaper, check out and buy Stellar lumens!

  1. Study the Advantages of Hot and Cold Wallets

Consider saving your cryptocurrencies in hot and cold wallets. When you’re a beginner, the convenience of offline wallets will be more helpful and handy. However, cold wallets provide better security against hackers and malware.

As part of your venture toward expanding your assets, study how to use both wallets. Here’s a quick rundown of available wallets:

  • Paper wallets that feature QR or other codes
  • Hardware wallets that use USBs
  • Cold wallets are offline storage types like paper or an unplugged USB
  • Hot wallets are storage types connected to the internet
  • Multi-signature Wallets requires more than one signature before any transaction

Picking your coin wallet will rely on your safety demands whether you’re a short-term or long-term investor.

Crypto Trading Tips You Need to Know

Following these crypto trading tips will surely help you gain a better understanding. Learning the nature of cryptocurrencies will take some time, so don’t force yourself to learn it all in one day. Instead, take the time to learn new methods to increase your assets.

Want to know more about cryptocurrencies and crypto trading? Check out our next articles to learn more!

AI and the Future of Marketing

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AI and the Future of Marketing
geralt / Pixabay

The evolution of artificial intelligence (AI) shows no indications of slowing down. With new advancements hitting the market on a regular basis, businesses today have a good number of possibilities for getting help with a variety of laborious and administrative duties.

Marketing has reached a critical juncture. Businesses and brands will spend more on digital advertising this year than they will on traditional forms. So, while programmatic advertising on digital media sites has long been touted as the way of the future, wise firms are turning to social media. And, when combined with artificial intelligence (AI), it looks to be on the verge of revolutionizing how businesses interact with their target audiences.

With more and more websites adding social components, the line between social and digital media is becoming increasingly blurred. Companies are increasingly incorporating social logins, such as Facebook.

As a result, massive amounts of customer data are being gathered. Not only their site activity, but specific information about who they are, where they are from, and what they like (from movies and music to holiday destinations and more).

However, the amount of data gathered was so huge that it was impossible to use it to drive correct advertising performance until recently. Those who have taken advantage of the rising number of tools available to tap into this social data have discovered that it not only helps to construct a customer’s profile, but it can also aid in better identifying buy intent — gold dust for marketers.

Perhaps more importantly, this increased value across many critical parts of the business – recruiting, brand image, brand awareness, conversion, and offline events – during a time when the company’s other media channels were underperforming.

The  automated computer programme, sometimes known as the bot, is another AI-driven marketing technique that is fast gaining in favor. A chatbot employs artificial intelligence (AI) to ‘speak’ with clients, and one method bots are already being utilized is to forecast the success and popularity of social media postings.

Change is a constant for many firms – branding updates, acquisitions, mascot modifications, product launches, and so on all result in tiny, but frequent design changes. This may be a significant headache for marketing and creative teams, who are in charge of updating various types of information, including internet pages, PDFs, and print materials. Not only is this time-consuming, but it also exposes the company to human mistake, which may lead to market misunderstanding and brand erosion.
AI models will be able to learn to make these types of adjustments instantly as AI learns to understand design files like InDesign and Photoshop. AI will be able to  identify a new version of an asset — for example, a logo — and replace the prior version across all design files, similar to the find-and-replace capability offered in Word documents. These updates might then be automatically updated as a new version in the organization’s digital asset management system.

Pinterest currently use object recognition to determine which goods appear in pins that are liked, pinned, and re-pinned by users. This technology is then used to enhance pins and propose related pins and advertising to specific users.
Businesses and companies must shift their marketing and advertising tactics to include AI-powered social initiatives. This will allow businesses to take advantage of the increasing volumes of important social consumer data that can be mined to create more precisely targeted and ultimately better performing campaigns. By embracing the first level of AI today, companies will be better prepared to take advantage of the next step and push their marketing to new heights.

While artificial intelligence has a long way to go, there are several methods to include AI into your digital marketing plan right now.

Why Should Your Company Use Chatbots?

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geralt / Pixabay

The use of automation tools is on the rise and logically so. These social media tools help make your job easier by carrying out various tasks on your behalf.

AI-driven bots that interact with customers to find what they’re looking for are increasingly delivering the goods for businesses and consumers alike.

Thanks to their ability to respond instantly and around the clock, they can offer a competitive advantage, while simultaneously helping to lower staffing costs. Their interactivity means they can provide valuable information to potential or existing customers on demand, 24/7. By finding out what customers are looking for, businesses can adjust their more valuable support resources to prioritize more lucrative or complicated tasks.

Chatbots are reliable virtual assistants
One of the best things about employing chatbots in your marketing efforts is that they play the role of a virtual assistant. They work like a salesman at a showroom to your website or social media profile. You can use Chatbots to welcome your audience on the platform and help guide them through. Just as a salesman listens to the queries of his customers, use Chatbots to help your brand respond to the queries of your audience immediately.

Last year, Japanese tech giant LINE Corporation moved into the chatbot space by launching free LINE BOT API trial accounts that allow anyone to develop chatbots for them. LINE’s chat platform competes with the likes of Whassap and WeChat and it boasts a healthy market share in Asia.

A lot of time, money and effort can go waste in responding to each and every message. If you employ chatbots to automatically respond to messages and lead conversations, you can save up on a lot of time. A cost-effective way to deal with customer support and service is to hire a small team of customer service professionals along with an effective chatbot tool.

Chatbot technology is fast taking over the customer service and engagement landscape in social media and digital media. It is a good decision to use chatbots for your business.

How Machine Learning Has Evolved

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How machine learning has evolved
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AI and machine learning have been aggressively reoriented by major tech businesses. It means machine learning evolution is a good topic. They’re devoting a lot of time and effort to persuade the rest of the world that the machine intelligence revolution is already here.

Many of the techniques and technical tools used by software engineers and data scientists working with machine learning remain the same as they were years ago. It helps to understand the machine learning evolution.

Machine Learning isn’t a new concept, but it’s only getting started. Despite the fact that research in the topic has been going on for decades, the term’machine learning’ has become highly popular with developers and businesses in recent years. Machine learning is essentially the process of training robots to acquire concepts and procedures in the same manner that people do.

Fuzzy logic systems were eventually developed to overcome this problem by allowing machines to respond on a scale of values ranging from no to yes. The answer to “will it rain today?” in a binary logic system is “yes.” On a fuzzy system, the response might range from a definite yes to a definite no, such as definitely, very likely, probably, or not likely, depending on the likelihood of rain. The fuzzy approach made it possible to remove the constraints on replies, but the restrictions on questions remained. Although a computer cannot answer queries such as how to end world hunger, current breakthroughs in machine learning may enable your smartphone’s personal digital assistants to approximate the answers.

Artificial intelligence has wasted years of study and money owing to computer scientists’ failure to demonstrate its feasibility. While computer scientists were making significant progress in enhancing computing performance by using advances in hardware to enable machines to do complicated computations, AI researchers’ ideas about machines’ abilities to understand and act like humans were regarded with skepticism.

Other computer science topics were growing as independent enterprises. Companies recognized a big opportunity for data proliferation with the arrival of the internet, and following mobile technology and social apps. Big data and its related technologies arose as a result of this. Large firms and the government quickly understood that the quantity of digital data, particularly consumer data, was worth billions of dollars. It makes a important part of the machine learning evolution.

Machine learning, a subfield of AI, has exploded in popularity since services like Azure Machine Learning and Amazon Machine Learning became publicly available alternatives that provide similar end-to-end platform functionality but only integrate with other Amazon or Microsoft services for data storage and deployment.

Machine learning is now a burgeoning sector with a slew of new professions and needs. Several startups have sprung up to provide machine learning services, and conventional businesses are dipping their toes in the water via innovation. Some of the fascinating neural network-based technologies include Amazon’s Alexa, Uber’s self-driving cars, and Google’s translation services.

Despite the fact that huge tech businesses have put a lot of attention on using machine learning to improve their products, most organizations still face substantial obstacles and inefficiencies in the process. They continue to rely on a legacy infrastructure with technologies that aren’t well-suited to machine learning. Organizations may achieve the promise of AI using these internal technologies, or perhaps with third-party machine learning systems that can connect seamlessly into their current infrastructures.

Today’s AI solutions can help your company increase revenue

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AI tools for your business
geralt / Pixabay

Today’s AI solutions can help your company increase revenue. While artificial intelligence hasn’t yet achieved the human-like capabilities predicted in the mid-twentieth century, it has become powerful in a variety of disciplines as a result of gradual improvement. Businesses, in particular, may now take use of enormous potential to do more with artificial intelligence and achieve a competitive advantage. Here are a handful of the most advanced AI apps currently accessible.

Changed business demands in the aftermath of the pandemic were mentioned by IT experts responding to the IBM study as a motivating factor in their firms’ use of AI. As a result of the epidemic, 43% of respondents stated their organizations have expedited AI rollouts.According to survey respondents, advances in AI technologies have made artificial intelligence more accessible to businesses. Their organizations were using AI in data protection, process automation, and customer service, according to them. According to the survey, natural language processing (NLP) is at the forefront of AI adoption, with over half of firms utilizing NLP applications.

Automation

For a long time, computers have been able to execute computations significantly quicker than humans. However, because to AI’s limits, some activities will still require human intellect. AI algorithms have improved their ability to handle with increasingly complicated tasks in recent years by relying on more sophisticated analysis. Pricing AIs, for example, may help you provide cheaper prices while increasing your margins, while accounting-based AI solutions can help you save money on human accountants.

Analytics

Statistics have long been used by businesses to analyze their operations, and A/B testing is still a useful tool for deciding the best course of action. Modern analytical technologies, on the other hand, can accomplish considerably more than previous tools, detecting tendencies that no one human or simple statistical program could.
Analytical tools may also be used in combination with people; for example, visualization tools can display the sorts of patterns that humans are good at identifying.

Interaction with Customers

Customer experience, service, and support are three of the most prominent corporate AI use cases.
Machine learning algorithms and natural language processing (NLP) are used by chatbots, for example, to interpret client demands and answer correctly. And they accomplish it more quickly and at a cheaper cost than human labor.
AI is also used to fuel recommendation services, which employ consumer data and predictive analytics to offer things that customers are most likely to need or want and hence purchase.

Also, customer service is being transformed by chat bots. Artificial intelligence (AI)-driven bots and interfaces that engage with consumers to locate what they’re searching for can provide you with an extra tool for assisting customers without the need to recruit more human operators. Bots that interact with you can also supply you with useful information. You may adjust your support resources to emphasize these elements by learning what your clients want.

Recommendations

The art of the upsell is a great sales technique. Customers are frequently interested in making greater purchases, but they must first understand the possibilities that are open to them. Recommendation engines use AI to persuade customers to upgrade their purchases, and even minor success can result in large benefits over time. One simply needs to consider video streaming to see how effective these techniques may be. Who hasn’t been driven to watch an additional video or two after seeing a suggestion on Netflix or YouTube?

For example, AI can manage a wide range of client requests, routing calls not just to available workers but also to those most qualified to address the unique needs.

When it comes to AI, people typically focus on the promise of powerful general artificial intelligence, which is unlikely to appear anytime soon. However, this is only a small part of AI, and developments in other areas indicate that AI might be a useful tool for organizations of all kinds. Learning about these tools isn’t only beneficial for increasing profits; it may soon be required to stay competitive.

Open Source Software Tools to Create IoT Applications

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Open Source software tools may be used to create IoT applications
geralt / Pixabay

The Internet of Things, or IoT, is the rage these days. IoT apps are projected to provide intelligence and connection to billions of everyday things. It’s already well-organized across a variety of disciplines. One of the most important considerations in any bespoke software development these days is the Internet of Things.

Smart homes are usually the first thing that springs to mind when discussing IoT apps. The networked devices might be used to operate homes and perform simple functions like as managing room temperature, turning on and off lights, opening doors, playing music, and much more.
As more gadgets become linked, it’s getting increasingly difficult to draw a boundary between what constitutes an Internet of Things device and what doesn’t.

Any bespoke software development business may build an IoT app since it is in high demand. Keep in mind that developing an app requires money, effort, and expertise. You should be well-prepared for the task because it is difficult and time-consuming.

Additionally, service providers might employ open-source software tools to create apps for the Internet of Things.
DeviceHive is a free and open-source application.

Some of the possible uses include smart home technologies, automation, security, and remote sensors. The tool’s website is a thriving community with blog postings from aficionados, ensuring that you will always have support. You have everything you require, including website components.

Assistant for the Home

An open-source and free home-automation software that is intended to serve as the central control system of a smart home or building. The major focus is on privacy and local control, and it is built in Python.It supports a wide range of devices, with more than 1600 modular add-ons or plug-ins with system integration to various IoT systems, technologies, and services as of May this year.

It’s mostly targeted for home automation, as the name implies, and can be managed by desktop and mobile browsers. It’s quite simple to set up because it’s open-source, and it’s known for its privacy and security features. It presently supports almost 2560 smart devices and is updated every couple of weeks.

Python

Python is a sophisticated yet simple to learn scripting language that is object-oriented, high level, interpreted, dynamic, and multipurpose, which makes it appealing for application development.

The fourth most used programming language worldwide right now is Python. Because of this, the need for knowledgeable Python specialists is increasing at a breathtaking rate.

Given that Python is a general-purpose language, building almost anything with it will be simple if the appropriate tools and libraries are used. Python was created largely as a programming language that would be shorter, simpler, and easier to learn than C++, Java, and Perl.

One of the top online Python job help companies is MaxMunus. MaxMunus can offer remote Python task help for the functional and technical facets of your project, whether you’re creating new products or upgrading your present environment. Service that is more effective and affordable from devoted Python freelancers that are familiar with your company and its systems.

Arduino

One of the more well-known open-source electronics systems, it is built on simple software and hardware. With the development kit, users may utilize an integrated development environment, or IDE, to code in the tool’s language. Currently, the cloud system is made up of a MQTT broker, which allows developers to transfer messages from one board to another.

A way for shooting images, a location monitoring gadget for dogs, and having them automatically published to Tumblr, a famous blogging service, are among the projects produced with the technology. Companies might use GitHub to create a print issue receipt on paper.The cloud platform will be adding more features in the future, and it is eager for feedback and opinions on its current configuration.

Kaa

It intends to provide end-to-end connected device support over a huge cloud, and is backed by Cybervision. Custom software developers may use the multifunctional middleware to create IoT solutions, linked apps, and smart goods of various kinds. One of its key advantages is that it’s simple to set up, with a variety of features that may be readily integrated into the platform.

The open-source kit is touted as “hardware agnostic,” which means it can work with almost any hardware, such as sensors, gateways, and devices. It might also be used to build up cross-device interoperability, evaluate user behavior, and offer tailored notifications via over-the-air firmware upgrades. It’s a great all-around tech article for anyone interested in IoT development.

Devicehub.net

Any IoT development project may benefit from an integrated solution. To synthesize web and hardware technologies, it integrates cloud integration and business information.Small and medium enterprises have had a lot of success with the tool, which has allowed them to construct fleet management systems, wearable technology, and smart vending machines quickly.

One of its main advantages is its willingness to work with organizational parties.

Kinoma

Kinoma Studio, Kinoma Create, and Kinoma Platform Runtime are three projects that make up a hardware prototype development suite. Kinoma Studio is a development environment for building internet-connected smart device apps that combines the Kinoma Platform Runtime with the Kinoma Create tool.

Create a JavaScript-based construction tool that includes everything you’ll need to create and prototype a variety of small-scale IoT apps and utilities. Temperature sensors, light connections, actuators, and other devices are among the apps available.
The Kinoma Connect app is a free Android and iOS software that allows you to easily set up data flows between tablets and smartphones and IoT-enabled devices.

Riot

It drives the Internet of Things in the same way that Linux drives the web. It’s open-source and free, and it was created by a grassroots community of academics, amateurs, and businesses from across the world. It works with the smallest Internet of Things devices and microcontroller architectures. Its goal is to adopt all-important open standards for a safe, long-lasting, connected, and privacy-friendly IoT.

RIOT is a microkernel OS that works as a Linux alternative and supports a variety of chip architectures, including IPv6, RPL, UPD, and 6LoWPAN. The tool is excellent for low-power microcontrollers and tiny sensor networks since it uses relatively little computation, memory, and power.

There are no off-the-shelf solutions to meet every smart project, just as the IoT is a very vibrant and diversified ecosystem to develop in your firm. Although the IoT open source tools given here may be used to develop just about any smart system, keep in mind that some of them may perform well in certain contexts while others may not.

Still, open-source IoT solutions are a terrific place to start for your organization, and as it expands, you can move to commercial technology because open source means you’re not beholden to a single vendor.

 

How Artificial Intelligence is Taking Over Sales through Sales Robots

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How AI and Robots help in sales
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According to a recent estimate, robots will take over 73 million employment in the United States by 2030.
Many employees will be concerned by these projections, while salespeople will be less concerned. Artificial Intelligence (AI) technology may assist businesses in analyzing consumer data and providing actionable insights. These findings are then utilized to produce sales forecasts, targeted product suggestions, and significant sales changes.

How is Artificial Intelligence (AI) Taking Over Sales?

Taking over does not imply that AI robots will replace humans in sales. AI is becoming a need for shops as they take over.By gathering and analyzing client data, AI can assist salespeople in gaining an advantage over their competition. This study might assist you in improving your customer service. You may learn how customers feel about your firm, for example, and whether or not this view matches with their basic beliefs.

Customers also want firms to be accessible at all times and through many media. If a consumer does not receive a prompt answer when considering purchasing anything, the firm may lose money. Approximately 64% of customers want companies to communicate with them in real time.

Retailers utilize chatbots for this reason. Chatbot technology increases customer-salesperson connection, resulting in a better customer experience. Chatbots also boost operational efficiency by lowering customer service costs.

What Role Does Artificial Intelligence Play in Sales?

In most cases, sales professionals do not have adequate information about potential consumers. For example, more than 80% of sales people who have enough marketing knowledge feel that it aids them in performing their jobs more efficiently. Only 51% of sales people believe they have sufficient market knowledge on prospects and customers. When it comes to anticipating customer behavior, the data are even more telling.

In conclusion, the majority of salespeople believe that this knowledge is useful. This is the kind of information AI can deliver. Companies must first gather this information using various means. The data may then be analyzed by AI systems to offer useful information about clients. These information may be used by sales professionals to design more customized sales procedures. A method that takes into account each customer’s distinct preferences.

By giving useful data and feedback, AI can assist sales professionals in doing a far better job. In fact, AI-based selling approaches are 2.3 times more likely to be used by top-performing sales teams.

AI in Sales: 5 Use Cases

Customer data may be analyzed, organized, sorted, and insights provided by AI. This information can help retailers better understand their consumers and their market. Sales forecasting, lead creation, and productivity may all benefit from this method.

Recommendations that are tailored to clients

The most crucial outcome of AI-guided sales is personalized information tailored to each individual consumer. In fact, 57% of consumers are eager to disclose personal information in return for tailored offers or discounts. Furthermore, 52% of customers will give personal information in order to receive product suggestions that are tailored to their requirements.
Any one-to-one marketing and sales approach may benefit from an effective AI system that generates individualized suggestions. One-to-one marketing is a strategy that focuses on providing a unique experience to each consumer. Customer loyalty may be improved by personalization, which has a high return on investment.

This method allows customers to purchase precisely what they desire, even if they weren’t seeking for it. Product suggestions, for example, account for nearly 35% of Amazon purchases. Because these algorithms learn from feedback data, AI will only become better at offering special deals.

Prioritization and scoring of leads

The traditional lead sorting and scoring procedure relies on guesswork and gut feeling. AI systems may gather historical data about a consumer, as well as information from social media and past contacts with salespeople. The system then assigns a ranking to these leads based on their likelihood of conversion. People just cannot match the amount of uniformity and reasoning that AI can provide. Furthermore, AI productivity software can help everyday life in many ways.

Recommendations for Sales

Your sales team may convert more leads and close more transactions by planning and developing a sales process. AI systems may provide sales recommendations based on your objectives and data insights. These suggestions range from who to target next, how to price a sale, and which customers to target first with cross-sells and upsells. Instead of debating what to do next, sales staff can use their time to complete transactions with this tailored direction.

How to Be Successful at Robinhood Day Trading

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Trading software
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Are you looking to make money with Robinhood day trading?

It is possible to successfully trade stocks using Robinhood because you don’t have to pay commissions. However, there are many variables that go into trading on Robinhood–variables that can increase your chances either way of being successful on the app.

Here are five, day trading secrets that you can use to be more successful at day trading with Robinhood.

1) Know Your Goals

What do you want? Is this just a hobby for you? Or do you want to maximize profit so much so that quitting your job is an option?

Whatever it is, know what you want and also understand why. It’s important to ask yourself these questions so that when times get tough (and they will), or when things aren’t going as planned (ha!), then you’ll be able to refocus on that goal.

2) Use a Variety of Order Types

Not utilizing the available order types might end up hurting you more than not using any at all. For example, Market Orders are quick and simple but don’t let you control your entry/exit points for a trade–this is especially important if you’re new.

Stop Loss orders are best used when trying to limit or prevent a loss from a previously set price point. Limit orders can help in some cases too, depending on the situation of course!

The bottom line: use what works for your trading style and have some sort of plan going into every trade.

3) Always Be Re-Evaluating Your Strategy

It’s important to recognize what works and what doesn’t work so that you’ll know when to switch it up. Constantly re-evaluating your strategy is necessary in order for you to be successful in Robinhood.

For example, if during a training period you notice yourself losing money with a certain trading style (e.g. day trading), then maybe consider switching sides and becoming a swing trader instead (swing trading does not involve buying and selling stocks on the same day; rather they stay in your account for days or weeks).

Don’t let emotions get in the way of practicing discipline either–if something isn’t working out like planned,  maybe it’s time to take a step back and try something different!

Want to learn the most powerful and effective day trading algorithm? Check out kjtradingsystems.com

4) Have Patience

Successful trading takes time, so be patient. It’s cliche but truth nonetheless. Times of great profits will not come immediately and times of great losses won’t either. That being said, don’t let your emotions drive you to make hasty decisions–things are much clearer in hindsight!

Sometimes it’s helpful to take a breather from trading for a week or two if things aren’t going as planned. The point is that you shouldn’t feel discouraged if something doesn’t go your way because there are other opportunities out there–it just takes patience to find the right ones.

Want to Know More About Robinhood Day Trading?

We hope this was a helpful list of Robinhood day trading Tips. If you would like to learn more about how to be a day trader on Robinhood, and more importantly, how to be successful at day trading, please check out our blog!

Fortnite and Yahoo stop operating in China

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geralt / Pixabay

 

After LinkedIn declared the termination of its operations in China less than a month ago, two more major IT companies have followed suit. Epic Games acknowledged the end of the Fortnite game in China last week, nearly simultaneously with Yahoo’s announcement of its exit from the country.

In both cases, the judgments were prompted by the Chinese government’s recent stringent measures aimed at tightening control over the economy. The new restrictions have had a significant impact on the IT industry.
In the case of video games, titles must go through a lengthy vetting procedure before being released, and they are frequently subjected to censorship.

Furthermore, local governments have begun to limit the amount of time that children under the age of 18 spend playing online (3 hours a week).

Fortnite’s exit from China, according to Epic Games, will finish on November 15, when the country’s servers will be shut down. However, new player registrations are no longer accepted on the platform.

Yahoo is on the same track.

Yahoo’s operations in China came to an end on Monday (1), when the popular search engine became unavailable to Chinese Internet users. The platform, which debuted in the nation in 1999, arrived at a period when the internet was not widely used, a circumstance that is very different from now.

After a strong start, the firm began to limit its—-presence in the Chinese market in 2013, when several services, like as free email and news platforms, were no longer available to Chinese customers. The business dissolved its Beijing branch two years later, laying off around 300 people.

Yahoo defended its permanent pullout from China in a statement, noting the country’s “increasingly challenging legal and commercial climate.” The organization also stated that it was still dedicated to a “free and open internet.”

Several additional platforms are unavailable in the Asian country due to Beijing administrative limitations. In addition to Google, social media sites like Facebook, Instagram, and Twitter, as well as YouTube and Wikipedia, are restricted.

 

6 Tips for Successful Email Marketing

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Digital Marketing
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Email marketing is today one of the most important tools in digital marketing. It is a low-cost mechanism, which expands the company’s dissemination area, develops the relationship with the customer, attracting and retaining more and more people, has a wide reach and a good return potential if used well. However, if used improperly, it can damage the brand’s image.

Therefore, it is interesting to understand all the functions and possibilities of email marketing, become familiar with a good email manager and learn how to make campaigns that produce good results.

With that in mind, here are 6 tips to help you build interesting campaigns and prevent your emails from falling into the spam box.

1. Be creative in choosing your topic

With so many companies and people using this tool, thousands of emails are fired every day, and often the recipients of the emails end up not being interested in the message, read the subject and go straight to junk mail. Therefore, an interesting subject that causes curiosity and instigates the reader to open the email is a great tip to build loyalty or attract customers. Ask questions, invite the reader to some action, or run a promotion every now and then!

2. A degree of intimacy is good!

The reader likes to feel like a friend of the company. With email marketing it is possible to personalize the message with the name of each customer at the beginning. This gives the impression that the email is not simply an advertisement, but a direct conversation.

3. Create your own base

The idea of ​​buying a ready-made email base is actually a bad one. What is the use of having millions of email addresses registered in your database if a large percentage of these people are not interested in your product or service?

Much more interesting is to attract people who can become consumers, who are interested in your company’s sector. Campaigning encouraging people to sign up helps to create a much truer, more alive and more relevant base.

4. Watch the quantity!

Nobody likes to receive many emails from the same person or brand, right?

That’s why it’s good to pay attention to the frequency and amount of messages you fire to your base. Depending on your industry, one email per week or per month is enough.

5. How to avoid falling into spam

Did you know that some words used in the composition of email marketing send you directly to spam? For example: sex, relationship, … One way to know if you don’t go straight to spam is to test sending a message to some different e-mail and see if it lands in the junk mail.

6. It is very important to use an email manager

You can’t even think about making mass shots of domestic emails anymore. Bulk triggers can be blocked by your email provider. Email managers, on the other hand, facilitate and help in many things such as: organizing and creating lists, scheduling, design and style and analysis of results.

Knowing how to make good use of email marketing, knowing and exploring all the resources and possibilities of an email manager and learning to develop relevant content are essential activities for business.

Bitcoin is concentrated in the hands of a few individuals

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Bitcoin and Dolar
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According to a research, Bitcoin is concentrated in the hands of a small number of people. Despite Bitcoin’s popularity, only 10,000 individual investors hold a third of the bitcoin in circulation. The National Bureau of Economic Research published this information in a research (NBER).

However, determining which persons are in the hands of this massive concentration of assets is challenging. Because the most prominent addresses do not represent people, but rather exchanges and institutions that hold digital currency on behalf of other investors, this is the case.

The NBER discovered a group that controlled 5.5 million Bitcoin in 2020 using a data collecting strategy that distinguished between intermediary and individual addresses. The figure has been revised to around 8.5 million coins this year.

Furthermore, roughly 3 million Bitcoin is controlled by the top 1,000 individual investors. The study claims that the concentration of digital currency might be considerably higher.

“This measure of accumulation is certainly an underestimate,” the researchers told Bloomberg. “We can’t rule out that some of the larger addresses are managed by the same organization.”

The Risks of Bitcoin Consolidation

The centralized nature of Bitcoin mining is much more pronounced. According to the NBER, the top 10% of miners control 90% of mining capacity, while the bottom 0.1 percent (about 50 miners) control 50% of total capacity.

As a result of the significant asset buildup, the network is exposed to 51 percent of assaults. Most bitcoin mining businesses, for example, may be taken over by a single person.
“Major actors, whether they are miners, cryptocurrency owners, or exchanges, continue to dominate this ecosystem.” This exposes the currency to systemic risk, implying that “the majority of future adoption gains will accrue disproportionately to a small group of users,” as the researchers explain.

With a Shiba Inu, a supermarket manager becomes a millionaire

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Crypto currencies
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The cryptocurrency universe is gradually changing the world, offering financial opportunities to millions of people around the globe, and a few months ago, during Dogecoin’s boom, some people even became millionaires, including a Brazilian. Now, a former grocery manager has disclosed that his investment in Shiba Inu has made him a fortune (SHIB).

According to information from the Fortune newspaper, a 35-year-old American worker made a risky investment of $8,000 when SHIB cost just $0.00000001, guaranteeing 800 billion tokens — that is, adding up the highs of the last few months, he earned his place on the millionaires team. In May, after reaching more than US$ 0.00035, the investor took out US$ 500 thousand and remained firm with the other part of the investment.

Shiba of the million!
Currently, investor “Rob,” as he was dubbed in the post, is using the funds to spend more time at home with his children and work on cryptocurrency-related projects that have won him his long-awaited retirement — the worker made US $68K per year as a grocery manager.
Shiba Inu prices have recently risen to new highs, guaranteeing an investment more than $1 million.

In recent months, SHIB has entered into some bullish moves and continues to impress older investors — some have even become billionaires. The currency, like any other, might collapse in value, as it happened in May 2021.

Why Do Startups Fail And What Can Be Done About It?

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Startup Failure
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According to a survey by CB insight, 70% of software firms fail, while 97% of consumer hardware startups die or become zombies. While unicorns and initial public offerings have everyone raving about successful businesses, it’s critical to understand why so many fail so you can avoid the same mistakes. Here are some of the most prevalent causes and how to avoid them.

1. Failure to strike a balance between labor and pleasure

You may have heard as a child that “all work and no play makes Jack a dull lad,” yet this cliche is closer to business failure than most people believe. Burnout and an inability to cut losses and focus energy where it would be most lucrative are said to be the reasons behind 8% of firms failing, according to research. You’ll have to put in more effort to build a business, but it doesn’t have to be dangerous. Prepare yourself psychologically for how difficult and unpleasant it is to start a business, and then make it a point to travel, workout, and relax in other ways.

2. Insufficient funds

One of the most important aspects of owning a business is making sure you have enough cash to run it and enough left over to keep it going until you break even. You should not stop hunting for funding just because you raised a significant amount last year. Premature scaling, for example, is to blame for 90% of startup failures. When scaling, it appears that you are expanding since you are employing and funding, but you may be biting off more than you can chew. Money Monarch goes on to say that you shouldn’t combine your personal and company finances. You may even have side hustles to keep your household afloat while you focus on your business. In business, money mistakes are normal, but you must guarantee that your life will not be disrupted if something goes wrong.

3. There isn’t enough demand for your goods.

Most entrepreneurs assume their product is so fantastic that buyers would beg them to buy it. Obviously, the money will start flowing from there. However, this is naive, and it is one of the reasons why 45 percent of businesses fail. Instead, you should know what your product will achieve in the market and be willing to adapt to changing market conditions. Beta-testing your product before launching it will help you avoid failure and market rejection.

4. Losing concentration

Personal concerns, distracting ventures, and a general lack of concentration account for 13% of startup failures. You and your team may begin to wonder where you’re going and if you want to be a part of a startup and the obligations that come with it at some time. Before you call it quits, be prepared to cope with this and have measures in place to assist you get out of the black hole.
You must be an expert on your product, understand your consumer, and have a burning drive to succeed no matter how difficult things become. Businesses don’t succeed overnight, but by avoiding these and other blunders, you’ll be well on your way to turning your goal become a reality.

7 Steps to Protect Your Personal Information Online

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One of the most significant ways the internet has affected the world is in how we store data and where we store it: Online! From credit card details to Wi-Fi passwords and our to-do lists, we keep virtually all our data on the internet — or at least on tech devices that are internet-enabled. And this has significantly made life easier. But it has also made us and our data vulnerable.

The internet is not invulnerable and with every new addition to your technology stack comes a new avenue of potential threat to your data and personal information. With that said though, there are steps you can take to make your personal information more secure on the internet. Here are some of them:

Don’t Share Your Info with People

This sounds straightforward but you’d be surprised at how many people randomly give out their personal information to people through emails, online groups, social media, site links, etc. This includes taking seemingly innocent quizzes on Facebook. Don’t do it! Keep your personal data personal unless you are absolutely sure that the person you are giving it to can be monitored and questioned about the use of your data.

Revamp Your Password Strategy 

If you have not started switching up your passwords and securing them, you need to start now. Avoid using the same passwords for all your sites and apps. Use stronger passwords and make sure you regularly change them. If you are scared of forgetting your passwords, you can use a password manager. Also, if you use smart-home devices, make sure you change the default passwords and regularly update the software. Use two-factor authentication or hardware security keys where compatible. And once again, do not use the same or similar passwords for your accounts (e.g “John” and “j0hn”).

Secure Your Wi-Fi

More often than not, your home Wi-Fi is the connecting link between your devices, which means it is very important that you keep it secure. A simple search of “how to find Wi-Fi passwords on laptops” will show you just how easy it is for your Wi-Fi password to get compromised. Regularly change your router’s password and avoid using the same password you use for your Wi-Fi for other accounts. 

Check Site and App Permissions

Keep an eye on the fine print. Sometimes, you voluntarily give out your information by enabling sites and apps to track your data or enabling certain permissions that allow them to collect your data. Check your site and app permissions and make sure you are only permitting the apps to see what you want them to see. 

Use Anti-viruses

Viruses remain one of the top ways hackers cause data breaches, and sometimes even damage your devices. So make sure you add an extra layer of protection to data and your devices by using strong antivirus software such as Norton or Avast.

Be Careful What You Post on Social Media

Some of us are so immersed in the use of social media that we give out personal data without a second thought. Sharing your location, your birthday and pictures with recognizable locations all make good fodder for hackers and even more nefarious people. Imagine getting kidnapped because you shared your location on Facebook. Ridiculous, right? Well, it can happen. Limit what you post on social media.

Regularly Update Your Software

Most times when manufacturers release a patch or software update, it’s because they’ve discovered a defect in the original software. And that defect can be an avenue of attack for hackers to steal your data. So try to keep all your software on all your devices updated.

It is almost impossible to completely secure your data from breaches on the internet but following some of these tips will give you a greater degree of security than most other internet users out there.

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Unleashing Your Inner Entrepreneur - Tips for Success. Turning your passion into profit with this guide to entrepreneurship.
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